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Cosmos Tour: Prague, Vienna Budapest – Red Bull from Austria
In 1976 in Thailand, Chaleo Yoovidhya introduced a drink called Krating Daeng whose main ingredient is taurine. Austrian Dietrich Mateschitz visited Thailand in 1982 and noticed that the drink cured his jet lag. In 1984, Mateschitz co-founded Red Bull GmbH with Yoovidhya, modifying the ingredients to suit Western tastes, and launched it in Austria in 1987. Red Bull is the highest selling energy drink in the world.