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Cosmos: Prague Vienna Budapest – Smart Car Beginnings, Swatchmobile
In Europe the Smart Car is thought of as a vehicle that fits 2 persons and a case of beer.
The Smart car idea started with Nicolas Hayek, the SMH CEO of the Swatch watch company. He saw the potential for an “ultra-urban” car, a small and stylish city car; it became known as the “Swatchmobile“.
First there was some backing by Volkswagon, but the first model was produced by Daimler-Benz (Mercedes) in October 1998, calling the original model “Fortwo” – love that name!
www.cosmos.com/Product.aspx?trip=46050